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RakeWorld helps you connect and share with the people in your life.
RAKEWORLD.COM is SOCIAL MEDIA AND SOCIAL NETWORKING.
As a social Network, we believe that social media can drive business and support our professional development efforts – and
recent research agrees:
HubSpot finds that companies that blog welcome an average of 55% more visitors to their
sites than companies that don’t.
Blogging companies may generate 97% more external website links and 434%
more indexed pages, both of which are critical to a company’s search rank. And a global survey by McKinsey of
approximately 1,700 corporate executives finds that 69% of respondents claim measurable advantages from social
media, including a lower cost of doing business, better access to knowledge, increased marketing effectiveness,
insight for developing more innovative products and services, and higher revenues.
We are also aware that social media will not be used exclusively for business; keeping that in mind, we attempt
here to provide reasonable guidelines for online behavior by members of our firm when participating online on
behalf of our firm. As new tools on the Web are introduced and new challenges emerge for all of us, this document
will, of necessity, evolve.
These points represent our firm’s new social media and social networking policies and procedures.

SOCIAL MEDIA AND SOCIAL NETWORKING POLICIES AND PROCEDURES:
YOUR IDENTITY ONLINE

You are responsible for what you post. You are personally responsible for any of your online activity conducted
with a firm email address or that can be traced back to the firm’s domain or that uses firm assets.
When using
a firm email address or firm assets to engage in any social media or professional social networking activity
(for example, LinkedIn and Legal OnRamp), all actions are public and attorneys and staff will be held fully
responsible for any and all said activities.
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•Your rights to privacy and free speech protect online activity conducted on your
personal social networks with your personal email address. However, what you publish on such personal
online sites should never be attributed to the firm; should not be about the firm; and should not appear to
be endorsed by or originated from the Rakewold.com. If you choose to list your work affiliation on a social network,
then you should regard all communication on that network as you would in a professional network. Online
lives are ultimately linked, whether or not you choose to mention the Rakewold.com in your personal online networking
activity.

Be transparent. When participating in any online community, disclose your identity and affiliation with the
Rakewold.com, your clients, and your professional or personal interest. When posting to a blog, always use your name.
Never create an alias and never be anonymous.